Meher Jewellery is rooted in the principles of empowerment and unending growth. It’s not about reaching your potential because we don’t even believe there is a defined limit to potential. No glass ceilings here! Nor does it mean simply ‘infinite’ – it’s a little more nuanced than that – more along the lines of illimitable positive growth. This is a really important distinction for us and it may be better explained through our logo. This logo, simple as it is visually, manages to encapsulate what and who we are. Where an infinity symbol shows an unending loop, our logo comprises a straight line with a continuously upward trajectory. This is our simple truth.